The Knives Are Out

The Knives Are Out: "The Knives Are Out

By Reuel Golden

JUNE 23, 2004 -- Combine the gritty black-and-white photography of Lars Topelmann with some macho copy deriding psychotherapy in one ad and singing the praises of firefighters in another and you have an award-winning campaign. The five-image campaign for Gerber Blades, created by Portland, Oregon agency Johnson Sheen, was recently named a finalist in this year's Kelly Awards."