Wednesday, November 17, 2004

Yahoo! News - TiVo Will No Longer Skip Past Advertisers

Interesting article on TiVo figuring out a way to, depending on how you look at it, a) intrude into your tv watching and sell off your privacy for few shekels, or b) give advertisers what they've been paying for anyway.

The last paragraph, quoted below, reads strangely like a paragraph from an Onion story.

Yahoo! News - TiVo Will No Longer Skip Past Advertisers: "'Watching [an ad] is one thing,' TiVo loyalist Calogero says. 'Interacting with it is something that the consumer is going to need a little more reassurance that their information isn't being sold. I mean, TiVo knows how many times I rewinded to see Janet Jackson's breast come up. How much more do they know about me?'"

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