Building a Brand by Not Being a Brand

Interesting article on American Apparel. If anybody's got a link to the huge NYTimes Magazine article about Pabst, I'd love to see the comparison. (Quick someone pitch a book idea. Tippingpoint. Tippingpoint. Tippingpoint.)

Oh, and I might be slow on the uptake, but lately I've been coming to the realization (see the last sentence) that Being Entertained doesn't equal Being Happy. You probably already knew that, though.

The New York Times > Fashion & Style > Building a Brand by Not Being a Brand: "'Kids today mimic their parents at the same age, not just in looks and style, but in values,' Mr. Charney said. 'They want to learn something, they want to be happy. At the same time it doesn't feel good when their happiness is based on exploitation.'"