Advertising Age - Launch of Pubic-Hair-Coloring Product Line Scores PR Coup

Perpetuating the media buzz.

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Advertising Age - Launch of Pubic-Hair-Coloring Product Line Scores PR Coup: "Betty Beauty Concept Rides Wild Wave of TV, Magazine Exposure

By Jack Neff

Published: November 12, 2006
CINCINNATI (AdAge.com) -- If you think a brown betty is an apple tart, you may not want to read further.
Betty Beauty's pubic-hair-dying kits are being marketed with names such as Brown Betty, Fun Betty, Blond Betty, Auburn Betty and Black Betty that designate color -- Fun Betty is hot pink. ALSO: Comment on this article in the 'Your Opinion' box below.
Betty Beauty's pubic-hair-dying kits are being marketed with names such as Brown Betty, Fun Betty, Blond Betty, Auburn Betty and Black Betty that designate color -- Fun Betty is hot pink. ALSO: Comment on this article in the 'Your Opinion' box below.


Media buzz
That's not the meaning ascribed by Betty Beauty, a New York startup that is getting big PR play by marketing hair color for the nether regions. Billed as 'color for the hair down there,' the company began really building buzz this summer with a brief appearance on the 'The Tonight Show With Jay Leno' and mentions in magazines such as Vogue, W and People Style Watch"