CNN.com - MTV Gets Burning with the Man

CNN.com - MTV Gets Burning with the Man: "MTV Gets Burning with the Man
April 1, 2004 Posted: 1:27 PM EST (1827 GMT)

The Burning Man festival joins the big time with an exclusive MTV deal set to start later this year.

By Cynthia Salinas
CNN

NEW YORK, NY (CNN) -- Is the world ready for a mud-covered Carson Daly introducing the newest Blink 182 video?
Executives at MTV seem to think so. Today they announced an exclusive five-year broadcasting and merchandising deal with Burning Man LLC, the organization responsible for the wild annual festival of the same name.
'To say we're thrilled with this deal would be an understatement,' said Terry Oldam, head of development at MTV. 'We've been courting Burning Man for years and I'm happy we were finally able to strike a deal that everyone is excited about.' "