New advertising method. I wouldn't call it viral or bacterial but it might possibly be sexually transmitted.
Yahoo! News - Sports Photos - Reuters An unidentified female streaker is escorted from the 11th green where tournament leaders Jim Furyk (news) and Stephen Leaney (news) of Australia were playing at Olympia Fields Country Club in the final round of the U.S. Open (news - web sites) outside Chicago, June 15, 2003. REUTERS/Robert Galbraith