the Patrick Swayze comeback bandwagon begins here.

LAUNCH - Your Yahoo! Music Experience (3/25/03, 4 p.m. ET) -- The onetime king of Dirty Dancing, Patrick Swayze, has joined Ja Rule for his latest video, "Reign." The rapper's new clip parallels many of the real-life events that have dogged Murder Inc. Records in the past few months--specifically, an ongoing federal investigation into possible money laundering.

Swayze plays the role of Detective Fitzgerald, an overzealous police officer who is investigating Ja Rule, Irv Gotti, and Murder Inc.

"Reign" is the third single from Ja Rule's latest album, The Last Temptation. The rapper recently shared that the song is a reflection record. "It's different," Ja Rule said about the song. "It ain't the party all the time. It ain't female driven--it's a reflection record. And you know how it is in hip-hop--you know we can't make reflection records and win. We got to be partied out."

-- Yves Erwin Salomon, New York