I hear Pete Townshend has a similar site for 'research'.

Business 2.0 - Magazine Article - Printable Version - The 101 Dumbest Moments in Business Because nobody understands 12-year-old girls quite like a cattle rancher.
The National Cattlemen's Beef Assn. launches www.cool-2b-real.com, a site designed to "steer" young girls away from vegetarianism. Featuring enlightening articles and insightful quizzes ("What type of beef do you most like to eat with your friends?"), the tweener-empowerment site also has recipes for snacks like Easy Beef Chili, Nacho Beef Dip, and Beef on Bamboo