Tuesday, August 01, 2006

from espn, but really about fast food

In what must be a 40,000 word single page multiple item blog entry, is buried exciting news for American fast food lovers who could conceivably be in England at some point.

mmmmmm. chicken tikka.

ESPN.com: Page 2 : Offseason highs and lows: "Burger Watch: This winter the tastefully named Steve Easterbrook, head of McDonald's United Kingdom, unveiled the Bigger Big Mac, a supersized Big Mac now being sold in the British Isles and Germany. Easterbrook also said McDonald's U.K.'s four-year drive to promote salads, fruit and yogurt has failed, garnering less than 10 percent of sales, and that the company would go back to basics by promoting cheeseburgers and Quarter Pounders. Easterbrook told the Times of London, 'It's time to be proud, to go out and say, 'We're a good burger company.'' But shouldn't the Quarter Pounder be marketed in Europe as the 0.113398093 Kilogramer? The D/QPC would be a 0.226796185 Kilogramer avec Fromage. Sandwich note: The chicken tikka toasted deli sandwich sold by McDonald's outlets in England is better than anything sold in any American McDonald's."

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