photo retouching revealed.

Ack. Remind not to have a girl whose body image my industry can help ruin.

demo.fb.se: "Client: Ministry of Health and Social Affairs
Title: Retouch

The media world is becoming increasingly fixated on appearances. And the number of tricks used to achieve the increasingly exaggerated ideals is growing. Many models have plastic surgery and even more are retouched so they appear to have bigger breasts, smaller stomachs or fuller lips.

We wanted to show how easy it is to change someone’s appearance in this campaign."