Wednesday, November 05, 2003

Lucky?

From a Fast Company article about the book The Luck Factor: Changing Your Luck, Changing Your life and the Four Essential Principles . Really interesting. I wonder what the lucky v. unlucky breakdown is of the people that read this blog. (PS, Keener, when the heck are we going to add commentary? I'm willing to start throwing in happy hours at the Tin Shed).

"What are some of the ways that lucky people think differently from unlucky people?

One way is to be open to new experiences. Unlucky people are stuck in routines. When they see something new, they want no part of it. Lucky people always want something new. They're prepared to take risks and relaxed enough to see the opportunities in the first place.

How did you uncover that in your lab?

We did an experiment. We asked subjects to flip through a news-paper that had photographs in it. All they had to do was count the number of photographs. That's it. Luck wasn't on their minds, just some silly task. They'd go through, and after about three pages, there'd be a massive half-page advert saying, STOP COUNTING. THERE ARE 43 PHOTOGRAPHS IN THIS NEWSPAPER. It was next to a photo, so we knew they were looking at that area. A few pages later, there was another massive advert -- I mean, we're talking big -- that said, STOP COUNTING. TELL THE EXPERIMENTER YOU'VE SEEN THIS AND WIN 150 POUNDS [about $235].

For the most part, the unlucky would just flip past these things. Lucky people would flip through and laugh and say, "There are 43 photos. That's what it says. Do you want me to bother counting?" We'd say, "Yeah, carry on." They'd flip some more and say, "Do I get my 150 pounds?" Most of the unlucky people didn't notice."

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