if i weren't an insomniac, i'd be losing sleep about TiVo.

this graph is preceded by a full column of how little TiVo viewers watched commercials during the Super Bowl.

ack.TIVO HOUSEHOLDS AVERAGED 40 SUPER BOWL 'TRICKPLAYS' Replayed commercials
TiVo reported that many viewers replayed some commercials as well as some of the action on the field. This aspect of trickplay -- personal instant playback during live broadcasts -- is what appears to make TiVo increasingly interesting to sports fans.

The company said the Super Bowl commercials most heavily watched by TiVo users were:

1. Reebok's "Office Linebacker Terry Tate"
2. Anheuser-Busch's "Meeting Mom"
3. Anheuser-Busch's "Three Arms"
4. Anheuser-Busch's "Zebra"
5. Anheuser-Busch's "Upside Down Clown"
6. Universal Pictures' "Bruce Almighty"
7. Gatorade's "23 vs. 39"
8. Pepsi Twist's "Jack & Kelly"
9. Anheuser-Busch's "Dreadlocks Dog"
10. Sony Pictures' "Charlie's Angels Full Throttle"