Bad news: Proof clients are morons.

Worse news: Some creatives with Mike Hard Lemonade spots are going to be shopping their books. Sure, I can take 'em.

Yahoo! News - Ad Store Grabs Mike's Hard Lemonade NEW YORK--Mike's Hard Lemonade has shifted its $15 million account to The Ad Store from two-year incumbent Cliff Freeman and Partners, sources said.


Charles Rosen, evp, director of business development at Cliff Freeman, said, "When they said they were going to talk to other agencies in November, we were incredibly disappointed, especially after two years of double-digit sales growth and a recent gold Effie win in one of the most difficult categories---the beer category, not just the malternative beverages. But, the client has had a lot of executive changes across all departments, not just marketing. We wish them the best with their future marketing direction."